The Inward House

Type: Villa Status: Completed Scale: Small Year: 2019 Location: Tehran, Iran Area: 2000 Sqm
Design Team: Alireza Taghaboni, Mohammadreza Gholami, Elnaz Kharaghani, Ebrahim Roostaee, Elaheh Agha Babaei, Simin Tavajoh, Hoodad Zoroufchiyan, Gelareh Geranseresht, Amir Najafi, Mohammad Motamedinia, Masoud Soufiyani, Mohammad Shahsavar, Mahdi Habibollahi, Alireza Khalatbari, Parniyan Nayyeri, Ali Maleki, Sattar Ganjalipour, Golriz Hamidi, Asal Karami, Saba Salehi, Ehsan Ahani Structural Design: Naser Heidari Mechanical Consultant: Azmayesh Group Electrical Consultant: Azmayesh Group Photography: Parham Raoufi, Taraneh Eftekhari, Ehsan Ahani Construction Development: Nexa Line
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The Inward House

Some people approach the relationship with history ideologically—a perspective aiming to craft an official narrative of history.

Others prefer a nostalgic relationship, one driven by mood, decoration, and semiotics. This approach is particularly popular in the market: it’s appealing, easy to consume, and designed for commercial success.

They focus on “memory,” treating history as a personalized experience where the individuality of the designer and the project takes center stage.

Personally, we’re drawn to déjà vu because it’s less about recalling the past and more about the disruption of memory. Déjà vu places you firmly in the present, yet subtle, contradictory cues draw you toward a past you can’t quite pinpoint.

Unlike other approaches to history, which rely on recollection, déjà vu engages the imagination. For the mind, déjà vu is the starting signal to begin exploring.